Ika Butoni – Indonesia-born, Hong Kong based fashion designer Ika, treats designing as a serious issue. “For me fashion design is not persay a career but a way to express myself day to day”. She said, “because Indonesians are so culturally gifted,  my colour sense has been enriched. My roots also contribute to my major strength in embroidery, which I use a lot in my collections.” She realized very early in her career that there is no alternative to hard work, while design is subjective to the viewer. Having reconciled to this, she discovered that there are successive layers of inspiration in creating a collection, thinking of herself as a spectator in the imaginary world. “I firmly believe that I draw inspirations from my travels and my interactions with people from different lands that help me to develop the basic ingredients of my creations sprinkled with constant research of fabrics, continual experimentations with new embroideries and staying abreast of new technologies.

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