I·N·C International Concepts,exclusively at Macy’s, unveils its advertising campaign featuring Brazilian actress, television personality and model Camila Alvesas the brand’s celebrity ambassador. Beginning this fall and continuing through 2013, Alves will highlight I·N·C’s fall collection as she appears in a multi-platform campaign with a significant presence in print, digital and in store. Alves also takes on the role of media spokesperson, being at the forefront of all I·N·C brand messaging such as new initiatives and product launches.
“Camila Alves is a perfect spokesperson and we’re happy to welcome her to the Macy’s family. In addition to being strikingly beautiful and an A-list celebrity, she is also extraordinarily approachable. That combination is incredibly valuable to I·N·C and to our consumer,” states Nancy Slavin, senior vice president of marketing for Macy’s Private Brands.
Set against a clear desert oasis in California, the Brazilian model was captured by photographer Walter Chin, with styling by Bill Mullen. Alves’ innate style transitions flawlessly from glamorous bombshell in body-conscious dresses to down-to-earth beauty in casual knits and denim, an exciting new category for the brand. The fall collection offers rich hues of teal and burgundy, along with pops of plum and playful snakeskin prints.
A flawless choice for ambassador, Alves was thrilled about the partnership, stating, “I’ve always admired Macy’s for catering to women with diverse lifestyles. I’m naturally more laid-back when it comes to dressing but also like to show my sexier side for special occasions and I·N·C caters to both ends of the spectrum.”
Consumers will be able to experience Alves’ stylish success story via macys.com/inc starting late August. The I·N·C collection ranges from $59 – $139; $119.50 for a coat, dresses for $69.50 and footwear for $89.50.
Macy’s, the largest retail brand of Macy’s, Inc., delivers fashion and affordable luxury to customers at more than 800 locations in 45 states, the District of Columbia, Puerto Rico and Guam. Macy’s stores and macys.com offer distinctive assortments including the most desired family of exclusive and fashion brands for him, her and home. Macy’s is known for such epic events as Macy’s 4th of July Fireworks® and the Macy’s Thanksgiving Day Parade®, as well as spectacular fashion shows, culinary events, flower shows and celebrity appearances. Building on a 150-year tradition, Macy’s helps strengthen communities by supporting local and national charities that make a difference in the lives of our customers.
Learn more about Macy’s on the Plus Dragon fashion scales.