Iconix Brand Group, Inc. unveiled today its Fall 2011 marketing campaign for its Danskin® brand. The national campaign and goodwill initiative titled, “Move for Change” features actress, singer and author, Hilary Duff, actress and author, Jenny McCarthy, TV personality, Padma Lakshmi and supermodel and actress, Christie Brinkley. The marketing campaign is representative of women of all ages who promote a healthy lifestyle and well-being. As part of campaign, Danskin has formed the Danskin “Move for Change“ initiative, a goodwill movement dedicated to the health and wellness of women and children. The movement was created to continually support organizations and programs that research, foster and fund women and children’s health initiatives.
The ““ campaign showcases each of the women in their own creative engaging in their daily fitness routine with an inspirational quote to motivate the consumer. Hilary Duff is hiking, Jenny McCarthy is practicing yoga, Padma Lakshmi is boxing and Christie Brinkley is dancing. Danskin proudly supports each woman’s charities and they are featured in all of the marketing materials. The national marketing campaign will debut this fall in fashion, lifestyle and entertainment magazines, as well as outdoor and online vehicles.
Hilary Duff stated, “This Danskin campaign is for women of all ages – 20’s, 30s, 40’s and 50’s and what they like to do to stay in shape–physically and mentally in mind, body, and soul.”
Learn more about Move for Change.
Learn more about Iconix Brand Group on Apparel Search.