O’Neill, the original California surf, snow and youth lifestyle brand, today announced the launch of its new active apparel collection, O’Neill 365, hitting stores in Spring 2012. Designed for females who demand both style and performance from workout apparel, O’Neill 365 combines a full range of activewear with the most technically advanced fabrication on the market: 3XDRY®.
The O’Neill 365 debut collection includes fitted sports bras, racer back support tanks, stylized hooded sweatshirts, stretch capri bottoms, hot shorts, slouchy pants, and trendy jackets; in calming teal, bright coral, true black, heather grey and fun ikat prints. O’Neill 365’s 3XDRY® fabric has a water-repellent exterior and absorbent interior to eliminate sweat marks completely. Additional tech features include anti-static fabric, odor-resistant treatments, UV30+ fabric to protect the skin, wind-resistant and water-resistant characteristics, HB3 headphones and wicking technology to promote dryness.
The collection is separated into three distinctive performance categories:
- ACTION: essential quality pieces with everyday style, designed to function through moderate to high-impact activities. Prices range from $32 to $48.
- AGILITY: true performance collection with amazing fits and fabrications that help create a comfortable, focused workout; featuring the new 3XDRY® fabrication in select styles. From $46-$84.
- FORWARD: fashionable layering styles that transition from the gym to the street — truly created for 365 days of the year. From $76-$89
“For just shy of 60 years, O’Neill has been known for its high quality performance products,” said Kari Johnson, O’Neill’s VP of Design and Marketing. “We’re extending our story even further by introducing an activewear line that reflects our rich technical history and California beach roots, and addresses the needs and lifestyle of a modern active female.”
“O’Neill 365 is dedicated to merging fashion and function, and the timing couldn’t be better for us to introduce our first activewear collection,” added Carter. “O’Neill 365 showcases O’Neill’s roots in innovation by bringing fresh design and technology to the fitness market.”
Learn more about women’s activewear on the Apparel Search women’s clothing guide.