Setorii Spring/Resort 2012 Collection Launches in Style : EM & Co Boutique Hosts a Star-Studded Fashion Show

On Thursday, October 6, 2011, L.A. Designer Setorii launched her Spring/Resort 2012 collection in high style at EM & Co, with an exclusive red-carpet reception and fashion show benefitting Fashion Delivers, attended by numerous celebrities and famous friends, including Bai Ling, Jayde Nicole, Jessica Hall, Corey Feldman, Jasmine Dustin, Bridget Marquardt, Samantha Lockwood, current Project Runway contestant Bert Keeter, and OC Housewife Peggy Tannous.

Guests sipped pastel-hued Harmonie cocktails and tasted CasAlmare wines from Argentina, while enjoying appetizers from LA’s finest private chefs. Ethereal, flowing fabrics, vibrant fabrics and patterns, hand-crafted pieces combining feminine classic elegance with curve-conscious designs – the Setorii trademark — were present in the 32 silk dresses and caftans, worn by statuesque models, courtesy of Envy Model Management. Actress Jayde Nicole wore Fashion Photoa specially-designed Setorii dress name after her.

Setorii Pond, fashion designer and car aficionado, also unveiled one of her most recent projects incorporating fashion and her car collection of over 110 antique cars. No stranger to the red carpet, Setorii Couture designs have been worn by Kim Kardashian, Victoria Justice, Sophia Bush, Jillian Rose Reed, Alyssa Milano, Rachel G. Fox, Jessica Hall, and more. Available publicly for the first time, the Setorii Collection is exclusively available at EM & Co boutique on West Third Street, a fashion-forward boutique whose carefully-curated collection of jewelry and accessories from well-known designers and emerging local talent have made it a favorite of L.A. stylists and taste-makers for the last 6 years. “Setorii’s designs combine classic elegance with a modern allure; they hint, rather than shout ‘sexy,’” says EM & Co owner, Eveline Morel. “They are timeless.”

Selected styles from the Setorii Collection are available for immediate purchase at the boutique. A portion of the sales proceeds are donated to Fashion Delivers, a charitable organization that distributes new clothing and home goods to families in need.

About EM & Co:
EM & Co, a West 3rd Street boutique, supplies fashion-conscious shoppers with a well-orchestrated mix of fashions from world-class designers (i.e., Vivienne Westwood, Iodice, JC de Castelbajac, Beatriz), as well as innovative styles from emerging L.A. talent. Featuring over 30 lines from around the world in its gallery-like space, EM & Co is also an active supporter of local talent, hosting monthly art exhibits and other events featuring local artists and designers. For more information about EM & Co, please visit:


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