The renowned sporting goods brand Nike aims to double its revenue in China in the next four years, an ambitious plan that it hopes will leave competitors in the dust.
The following information from the USA China Daily website.
“I think China is probably more important than anywhere else in the world,” said Charlie Denson, president of Nike Brand, an affiliate of Nike Inc.
“We will be pretty aggressive as we continue to look at the expansion of our distribution.” Nike has been active in the Chinese market for 30 years, with sales surpassing $2 billion in the 12 months to May 2011.
Nike products are available at more than 7,000 stores in China, which is the brand’s second-largest market after the United States.