Ever thought about what wearing knock offs really says about you?  Dan Ariely, the author of The (Honest) Truth About Dishonesty: How We Lie to Everyone — Especially Ourselves, has.  He took a hard look at the business of counterfeit fashion and the negative ways it impacts the behavior of the people who wear it.

Part 1: http://thehighlow.com/2012/07/dan-ariely-explains-the-particular-problem-with-fake-fashion-part-one/;

Part 2: http://thehighlow.com/2012/07/dan-ariely-on-stopping-fake-fashion-part-two/.

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