Lauren Conrad launches her BlueAvocado XO(eco)™ collection of sustainable and reusable lifestyle products made with REPREVE® recycled fibers. Conrad’s XO(eco) line marks the first celebrity portfolio designed entirely to reduce waste and conserve natural resources, and includes nearly 20 food-on-the-go, travel and cosmetic storage accessories. The collection is fashioned using REPREVE-based fabric made from recycled plastics, including post-consumer bottles. Conrad designed each print and product to meet the everyday needs of aspiring women, providing them with cute, eco-friendly product options that will help organize and simplify their lives. The entire XO(eco) collection is now available on Amazon.com: http://www.amazon.com/xoeco.
“As a designer, making greener choices has to be easy, inspiring and fun. I have designed items in the BlueAvocado XO(eco) collection with REPREVE to become a part of my daily life so I can have fashionable, eco-friendly products,” said Lauren Conrad. “If the XO(eco) collection keeps millions of disposable bags and plastic bottles from landfills and oceans, then we have successfully designed a timeless fashion statement.”
The XO(eco) collection uses Lauren’s signature “XO” mark, representing her commitment to a ‘loveable style for a liveable planet.’ Styles and product features include:
• The XO(eco) food-on-the-go line helps customers avoid disposable alternatives with reusable and washable lunch and shopping totes, and (re)zip snack baggies.
• The XO(eco) collection of travel and beauty accessories include the cool iron cover that withstands up to 500 degrees, beauty kit with two removable clear (re)zips that meet the TSA requirements for airline travel, make-up clutch, brush box, 12-piece jewelry roll, computer case, and weekender bag.
• The collection is initially available in two classic prints: black and cream ‘tuxedo stripes’, and an adorable mint and pink ‘bird-on-a-wire’ print.
“We are excited that Lauren Conrad and BlueAvocado selected our REPREVE product as part of the XO(eco) collection,” said Roger Berrier, president and COO of Unifi. “In the United States less than 30 percent of all plastic bottles are recycled. It is our collective goal to educate people on the importance of recycling and how choosing products made with REPREVE can have a positive impact on the environment.”
The collection features an eco-impact label designed to educate and inspire consumers, featuring environmental metrics, including bottles upcycled and the carbon footprint. Made with REPREVE, each product contains between 3 and 35 plastic bottles. Additionally, Blue Avocado will donate 1% of profits from the XO(eco) line towards ocean preservation and restoration.
“There is nothing more fashionable than designing a better future, and no one more perfect to inspire millions than Lauren Conrad,” said Amy George, CEO for BlueAvocado. “She has an eye for design and a heart for our planet.”
ABOUT Lauren Conrad
Designer, author, and celebrity, Lauren Conrad heads a multimillion-dollar conglomerate, which includes apparel, jewelry, multi-media and books. While she began her career on MTV starring in Laguna Beach and The Hills, Conrad has since broadened her endeavors to become a notable designer and the head of a powerful business empire. Lauren Conrad launched a top-selling brand at Kohl’s, LC Lauren Conrad, in October of 2009. After much success, she recently introduced a luxury apparel line, Paper Crown, which is sold at high-end retailers like Nordstrom, Neiman Marcus, and Fred Segal. In addition, she has written four New York Times’ best-selling books and has another four in development.
Lauren has made appearances on talk shows such as the Tonight Show with Jay Leno, Late Night with David Letterman, Jimmy Kimmel Live, Live with Regis and Kelly, GMA, Chelsea Lately and Rachel Ray. She has also been seen in numerous publications such as USA Today, The Wall Street Journal, Businessweek, WWD and Forbes as one of the top 100 celebrities and has graced the covers of Elle, Allure, Cosmopolitan, Glamour, Shape, Rollingstone, Teen Vogue, Seventeen Magazine and CosmoGIRL. In addition Lauren developed and runs two successful websites, laurenconrad.com and thebeautydepartment.com. Both are ways that Lauren continues to expand the brand and stay in direct contact with her supportive fan base.
Founded by three women in Austin, Texas, BlueAvocado is a sustainable lifestyle products company that inspires through design, invites change through purpose, and delivers results through product use. BlueAvocado currently offers a range of shopping, lunch and food storage items that reduce everyday waste by replacing disposable items with durable options, and reclaims waste, like used plastic bottles, to make beautiful products. To date, BlueAvocado products have eliminated more than 36 million disposables, avoided 1 million pounds of carbon dioxide emissions, upcycled 277,000 plastic bottles through UNFI’s Repreve® certified, recycled polyester fabric, and inspired over 200 micro-entrepreneurs around the globe. Available nationally at The Container Store, Bloomingdales, Whole Foods Market, Amazon.com and top retailers around the country, this green business is making it easy to keep garbage out of the oceans, preserve natural resources, and empower women entrepreneurs to realize their potential. Learn more: http://www.blueavocado.com
Unifi, Inc. (NYSE: UFI) is a diversified producer and processor of multi-filament polyester and nylon textured yarns and related raw materials. The Company adds value to the supply chain and enhances consumer demand for its products through the development and introduction of branded yarns that provide unique performance, comfort and aesthetic advantages. Key Unifi brands include, but are not limited to: AIO® – all-in-one performance yarns, SORBTEK®, A.M.Y.®, MYNX® UV, REPREVE®, REFLEXX®, MICROVISTA® and SATURA®. Unifi’s yarns and brands are readily found in home furnishings, apparel, legwear, and sewing thread, as well as industrial, automotive, military, and medical applications. For more information about Unifi, visit http://www.unifi.com, or to learn more about REPREVE®, visit http://www.repreve.com.
You may also want to read this article on Apparel Search about Repreve Recycled Fibers.