Maurice Lacroix Viral Launch Campaign 2012 Awards

For the launch of its new Pontos S watch, a spectacular viral launch campaign produced by Maurice Lacroix and supporting a free-diving world record attempt has scooped a pair of prestigious awards within the space of just over a week. “The French Job” was given a Corporate Communications Award in the social media category at the Swiss Award-CC prizegiving ceremony in Zurich on 6 September, followed by a European Digital Communication Award for “Best Product Launch” in Berlin on 14 September.

Learn more about the viral launch campaign at the Apparel Search article.


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Work in the fashion industry and develop fashion websites. My primary fashion website is called Apparel Search and can be viewed at My second largest site is the Fashion Industry Network which you can view at
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