For the launch of its new Pontos S watch, a spectacular viral launch campaign produced by Maurice Lacroix and supporting a free-diving world record attempt has scooped a pair of prestigious awards within the space of just over a week. “The French Job” was given a Corporate Communications Award in the social media category at the Swiss Award-CC prizegiving ceremony in Zurich on 6 September, followed by a European Digital Communication Award for “Best Product Launch” in Berlin on 14 September.

Learn more about the viral launch campaign at the Apparel Search article.