Known for its innovative fashion executions such as bringing the Monopoly game to life during fashion week last year and enabling people to register to vote from their t-shirts with Scan to Vote, Los Angeles-based clothing company, Junk Food is turning mall directories into fully functional QR Code Stores in select markets. In partnership with eBay, Junk Food is offering limited edition Vintage NFL tees and sweatshirts customized by local markets for the months of November and December. In just three easy steps, consumers can view images of the exclusive tees, scan a corresponding QR code, and purchase a signature soft Junk Food original right on the spot. The custom tees and sweatshirts are printed on demand and shipped within 48 hours.
Below is a list of mall participating in the Junk Food x NFL Digital Wall:
Broadway Plaza- 1275 Broadway Plaza, Walnut Creek, CA 94596
Hanover Mall Shopping Center- 1775 Washington Street, Hanover, MA 02339
The Shops at Northbridge- 520 North Michigan ave, Chicago, Illinois 60611
Queens Center Mall- 9015 Queens Boulevard, New York, NY 11373
“We are incredibly excited to be continuing our innovative Scan to Buy digital retail model with some of the best partners in the world, leveraging technology by not only offering a constantly changing digital pop-up, but by also customizing by local market so people can purchase their favorite local teams. In the past, it would have taken several months to
develop new retail stores, but we wanted to open our stores in a fun and disruptive way – in this case turning mall directories into fully functional stores within weeks,” states Andrei Najjar, Junk Food’s Vice President of Marketing.
About Junk Food
Junk Food came onto the scene in 1998 as the original vintage t-shirt company, creating and forever changing the premium t-shirt market. Known for its soft, comfy fabrics and witty art, Junk Food is a celebrity favorite carried throughout the top stores throughout the world. Also a licensing powerhouse, Junk Food has distribution rights to over 800 pop-culture properties across multiple categories including rock & roll, characters, movies, sports, and foods. The brand continues to pave the way for innovation in the fashion industry. From recently launching their first retail stores as QR code walls to creating the first ever t-shirt allowing consumers to register to vote by scanning the graphic with their smartphones, Junk Food is revolutionizing the use of technology in fashion and culture; http://www.junkfoodclothing.com, http://www.facebook.com/junkfoodclothing.