Stepcase Aggregates Fashion Photos

Stepcase, the Hong Kong based-startup behind the 7.5 million-strong photo community, is launching a photo viewer tailored for Sina Weibo to provide users with consistent, intuitive and light-weight photo-viewing experience. According to Leon, founder of Stepcase, the idea of creating Chaopin stems from an experimental concept to create, design and develop an app in just two weeks to meet Chinese users’ needs of browsing Weibo pictures.

According to TechCrunch, “The application is designed to aggregate fashion photos and arranges the photos into popular and new streams. When the app is started, Chaopin collects fashion photos shared from Sina Weibo and renders the images into a photo collage so that users do not have to scroll through pages and pages of text, or through multitudes of accounts. Tapping on a photo brings it up in full screen where it is easy to flick through all the photos from page to page. Chaopin also allows people to create personalised collections and to store and arrange their favourite fashion and apparel photos into collections which they can browse or reference later when they are out shopping, or shopping online. It is also possible to get more information about the photo and interact with the photo creator by tapping the follow button or tapping on the photo creators name.  This Hong Kong-based startup also realized that viewing street fashion photos seemed quite popular among Weibo adopters even though the viewing experience isn’t that pleasant. That’s why they came up with the idea of curating an application that makes it a beautiful experience to browse street fashion photos posted or shared on Weibo. The app also allows you to discover and follow the people who are sharing these photos, rate the photos hot or not, see the hottest photos, and re-share them all on Sina Weibo.”

Learn more about fashion technology issues on Apparel Search.
By the way, if you are looking for a great place to view fashion photos, you may want to check the Fashion Industry Network or the Fashion Week Photos website. 
Learn about other interesting uses of fashion technology issues from the fashion technology group section of the Fashion Industry Network.  If you work in the industry, you are welcome to join in the discussions.  Also, if you know of any other interesting uses of fashion technology similar to Stepcase you are welcome to inform members regarding the technology.

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Work in the fashion industry and develop fashion websites. My primary fashion website is called Apparel Search and can be viewed at My second largest site is the Fashion Industry Network which you can view at
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