According to TechCrunch, “The application is designed to aggregate fashion photos and arranges the photos into popular and new streams. When the app is started, Chaopin collects fashion photos shared from Sina Weibo and renders the images into a photo collage so that users do not have to scroll through pages and pages of text, or through multitudes of accounts. Tapping on a photo brings it up in full screen where it is easy to flick through all the photos from page to page. Chaopin also allows people to create personalised collections and to store and arrange their favourite fashion and apparel photos into collections which they can browse or reference later when they are out shopping, or shopping online. It is also possible to get more information about the photo and interact with the photo creator by tapping the follow button or tapping on the photo creators name.  This Hong Kong-based startup also realized that viewing street fashion photos seemed quite popular among Weibo adopters even though the viewing experience isn’t that pleasant. That’s why they came up with the idea of curating an application that makes it a beautiful experience to browse street fashion photos posted or shared on Weibo. The app also allows you to discover and follow the people who are sharing these photos, rate the photos hot or not, see the hottest photos, and re-share them all on Sina Weibo.”