Today, leading outdoor lifestyle brand Timberland announced “Canvas that Cares,” a new program created to raise funds for non-profit organizations through the auction of custom-designed, limited edition Earthkeepers® footwear – Timberland’s most eco-minded collection.  Rock and roll icon and artist Ringo Starr is helping to drum up support for the initiative by lending his original peace sign artwork to the inaugural boot collection.  Proceeds from the auction, which kicks off December 1 on eBay (hub: www.timberland.com/canvasthatcares), will benefit WaterAid, a non-profit dedicated to improving access to safe water, sanitation and hygiene in the world’s poorest communities.

Learn more about Canvas that Cares at the Fashion Newspaper.

Learn more about how the fashion and footwear industry contributes to charity from the fashion charity group on the Fashion Industry Network.