H&M ANNOUNCES AN EXCLUSIVE COLLABORATION WITH MAISON MARTIN MARGIELA FOR AUTUMN/WINTER 2012

LAUNCH / NOVEMBER 15 2012
DISTRIBUTION / AROUND 230 STORES WORLDWIDE, AS WELL AS ONLINE
COLLECTION / GARMENTS AND ACCESSORIES FOR MEN AND WOMEN

MAISON MARTIN MARGIELA is a French fashion house which has always followed its own path, often outside the conventional fashion framework. MAISON MARTIN MARGIELA believes in the absolute importance of the collaborative nature of its team rather than the individual, where its ideals are founded in the desire for concept and creativity. Constantly questioning the norms of fashion and presenting its pieces through the technique of deconstruction and transformation, the collections reinvent volumes, modify shapes, change the original use and movement of garments and derail classic notions of fashion.With all its processes, the focus of MAISON MARTIN MARGIELA has always been on the final product, making the work of the house that of a true living Maison.

Learn more about Maison Martin Margiela at the Plus Dragon website.

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