United Colors of Benetton Consumer Shape Insight from Alvanon

Global fashion brand United Colors of Benetton is set to implement a new core body size standard and fit strategy based on an in-depth body shape analysis of its target customers carried out by the world’s foremost apparel sizing and fit expert, Alvanon. Alvanon’s consumer research division, AlvaInsight, has supplied the brand with new and validated core body data profiles of its target consumer populations in the US, Europe and Asia. This data is being used to generate physical technical “fit” mannequins, AlvaForms, that will be used by United Colors of Benetton’s design, technical and sourcing teams, as well as their extensive supply base around the world,to execute consistent fit practices. Alvanon will also supply the company with garment grade rule development tools that will enable it to standardize fit across its global size ranges. The new core body standard, AlvaForms and grade rule development tools will enable United Colors of Benetton to design and manufacture garments that fit more of its customers better, thereby increasing customer fit satisfaction and market coverage.

Benetton Group S.p.A. is a global fashion brand with a presence in 120 countries around the world. Its network of 6,500 stores offers high quality customer services and generates a total turnover of two billion Euro. The company’s core business is fashion apparel; a group with a strong Italian character whose style, quality and passion are clearly seen in its brands, United Colors of Benetton, Undercolors of Benetton, Sisley and Playlife.

Founded in 2001, the Alvanon Group of companies is the global leader in providing full service, integrated fit solutions for the apparel industry. From its head office in New York, operations center in Hong Kong and operating offices in the UK and Germany, Alvanon provides customized fit strategies and product development tools to the world’s leading fashion brands, retailers, lingerie, swimwear, sportswear, mail order and corporate clothing suppliers. Alvanon’s fit offer combines the world’s largest database of over300,000 body scans with the unparalleled expertise, products and services provided by a team of over 70 dedicated sizing and body shape professionals.

Advertisements

About Clothing Industry Guide

Work in the fashion industry and develop fashion websites. My primary fashion website is called Apparel Search and can be viewed at www.ApparelSearch.com My second largest site is the Fashion Industry Network which you can view at www.FashionIndustryNetwork.com
This entry was posted in Apparel Industry, Clothing, Technology and tagged , , , . Bookmark the permalink.