Earnest Sewn’s jean pool widens as The Earnest Sewn Co. announces denim challenge winners, Denim Therapy’s Jackie Racer and Scout Sixteen’s Justin Livingston, whose DIY jeans will be recreated and launched as part of The Earnest Sewn Co.’s Spring 2013 Collection at Coterie this week in NYC. In a nutshell, seven top denim bloggers were given a pair of the brand’s signature jeans to wear for thirty days and were encouraged to cut them, bleach them, dye them, and even pull outrageous stunts like drag them behind a car or dip them in New York’s East River. After a long and competitive thirty day race, Creative Director of Earnest Sewn, Benjamin Talley Smith, chose Racer’s graphic designed denim and Livingston’s wild color-poppin’ jeans to be the inspiration of two fresh styles, the men’s “Ramone Livingston” and women’s “Esra Racer” for his Spring Collection.
Smith was impressed by all seven bloggers, and was fascinated by the innovative patchwork and simple wear and tear on the jeans that Denimology’s Jessie & Jason Thorpe and Denimblog’s Jonathan Mann, Jennifer Pike, and Lorna Burford submitted. Smith says, “It was a close call between all seven. It was so fun to work with the bloggers that customized their own jeans. It was not at all what I expected but I think in the end we ended up with two (yes, two) really great, on trend pieces. The jeans are named after the bloggers that so diligently wore them in for their custom touch, and will be offered to our wholesale accounts as well as sold in our Earnest Sewn retail stores (approx. $210).”
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