K-Way Fashion Boutique in Soho

Known as the world’s signature anorak, the iconic K-Way has officially hit the U.S. with the launch of its first state-side store in the heart of Soho, New York City.  The brand’s stand alone store opened its doors last week at 424 West Broadway (between Spring Street and Prince) with 1,300 square feet and a clean, simple aesthetic to resemble its flagship store in Torino, Italy.  Three pronged stripes line the side wall mirroring the brand’s belts and signature navy, orange and yellow color code seen throughout the collection.  Near the back, two clear chairs hang from the ceiling exuding a modern vibe in the retail space while symbolizing the limitless possibilities to come for the brand’s positive fate ahead in America.

Best known for lightweight outerwear, K-Way’s premium rainwear doubles as both a rain jacket and as a padded windbreaker offering a traditional yet functional style for every walk-in customer. The store is fully stocked with “K-Way Klassics” including their signature nylon men’s Claude and women’s Claudette jackets available in solid colors, textures, and reversible fabrics, which fold into their own handy pouches making life easy for jetsetters on the go. The colors array in a palette of hues including yellow, navy, red, white, grey, royal blue, black, amber, pink, and magenta to name a few with an additional heathered grey and navy shade plus an argil option to confuse your decision making even more. One of K-Way’s latest developments is the Claude Cotton Reversible jacket, which offers a nylon ribstop waterproof exterior with a cozy fleece interior to ensure the perfect combo piece to brave winter’s worst. The Soho store doesn’t stop at “K-Way Klassics”; it offers the full K-Way line of various jacket silhouettes, as well as an assortment of unisex pants, hats, and a collection for kids (prices ranging $45-$1,000).

Developed in the 60’s, the K-Way brand was introduced to the U.S. a few years ago, and has kept true to original styles while twisting it up with new fabrics and mechanisms to protect against the weather and grow parallel with trend. Through the years, the brand has ingeniously collaborated with Colette of Paris, Corso Como, Neiman Marcus, APC, and New Balance to unveil fashion forward versions of their signature Claude jacket and has most recently joined forces with style icon, Marc Jacobs.  In addition to escalating the brand through its recently launched store in the U.S.,  K-Way plans to evolve its innovative collaborations with fresh designers to maintain alignment with prestigious clients and continue its presence in the high-end market; K-Way will also be creating custom runs of well known artists and exclusive products that will only be showcased in the U.S. store. For more information, please visit http://www.k-way.ca.


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