SOFFE Brings Fashion and Philanthropy to Cheersport Championships

Soffe, a leader in the juniors and athletic apparel market, proudly announces their partnership as a major apparel sponsor of the 2013 CHEERSPORT National Championships at the World Congress Center in Atlanta, GA on February 15-17, 2013.

This year marks Soffe‘s sixth year partnership with CHEERSPORT.  The Soffe booth will be located outside the CHEERSPORT Mall along with The March with Hope Foundation, one of the official charities supported by Soffe.  “Soffe practice gear, the apparel of choice for cheerleaders and dancers worldwide, is a perfect fit with the world class CHEERSPORT event”, said Dottie Dye, Vice President of Merchandising for Soffe.

On Friday, February 15th, Soffe will kick off the weekend by hosting the third annual fashion show at CHEERSPORT, featuring their Spring 13′ Camp Wear emceed by last year’s, Fresh Face Winner, Cami Branson. This Soffe portion of the fashion show will be dedicated to the memory of fellow cheerleader, Hope Stout, with special guest appearances made by her parents, Stuart and Shelby Stout, who started The March Forth with Hope Foundation in memory of their late daughter. The March Forth with Hope Foundation sells Soffe’s apparel to raise money for other families facing similar struggles.

On the retail side of the event, the brand will feature a “Soffe Shop” highlighting Spring 13 styles within the CHEERSPORT Mall.

Several promotions are being run by Soffe at CHEERSPORT Nationals.  For purchases of $25 or more of Soffe branded apparel, customers will receive a collectible button. For purchases of $50 or more, customers will receive a gift card redeemable for a pair of ‘Soffe‘ shorts valid at the Soffe booth. For attendees that order online during the CHEERSPORT Event, Soffe will offer a 25% discount code for the attendees.

Soffe has also teamed up with The Sports Authority to offer a discount of 15% nationwide for the week-end following CHEERSPORT Nationals to attendees of the event.  A flyer will be given out by the Soffe team on site to participants and spectators.

Additionally, the founder of Soffe, Jim Soffe, will be available in-store for autographs Saturday: 9:00 -11:00am; 2:00-4:00pm, and Sunday: 9:00-11:00am.

Lastly, Soffe will be teaming with publication Inside Cheerleading in search of an athlete to feature in a future cover and story. Interviews will be held at the Soffe booth and the cover-story winner will be chosen based on criteria consisting of GPA, commitment & involvement to community, athleticism, and overall interview skills.

About Soffe:

Since 1946, Soffe has been America’s premier activewear brand focused on fun fashion on and off the field.  Known for its deep roots in the cheerleading industry, Soffe has revolutionized Cheer and Team Sports apparel, with both their Cheer and Intensity lines, respectively, by introducing stylish fits focused on the female athlete. For over half a century, Soffe has not only established itself as leading activewear and cheer brand, but garnered an impressive celebrity following, including Miley Cyrus, Nikki Reed and Vanessa Hudgens.  Soffe is available nationwide at major sporting goods retailers and department stores such as Dick’s Sporting Goods, The Sports Authority, and Macy’s.

Contact: Heather Stein, Michele Marie PR,


Of all the things CHEERSPORT does differently, the most important is also the most basic. It is our underlying philosophy that we are here to serve you! Whether you are an athlete, coach or spectator, our success will be dependent upon and measured by our ability to exceed your expectations of a competition company. We have been blessed with tremendous growth and are humbled by the success we have enjoyed.  Utilizing these principles, CHEERSPORT has grown substantially since our first Nationals in 1997. Our first National Championship consisted of a competition between 32 teams. The 2011 National Championship included over 900 teams! We realize that this growth is due to the support of the coaches, teams and families who attend our events and we will continue to work hard to offer family-friendly, quality competitions.

Contact: Jennifer Lyons, CHEERSPORT,

About The March Forth With Hope Foundation:

The March Forth With Hope Foundation provides financial assistance to families battling cancer or other life-threatening diseases. The Foundation was established by Stuart and Shelby Stout in memory of their daughter, Hope Stout, shortly after she lost her courageous fight with cancer. The story of Hope’s battle, and the compassion and caring she showed towards others until her death, sparked an unprecedented outpouring of support from her community. When given the opportunity to have almost any wish fulfilled by the Make-A-Wish Foundation, Hope’s wish was that the other 155 Wish kids would be granted their wishes. The story of Hope’s life and her wish captured the Charlotte-areas hearts and the legacy of her wish continues still today.


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