Go Red For Women and Macy’s

A founding national sponsor of American Heart Association’s Go Red For Women®, Macy’s has raised more than $50 million in the fight against heart disease in women

Initiatives include Macy’s annual Wear Red Sale, exclusive red dresses from Calvin Klein, Kensie, and Thalia, along with Ideology active wear that benefits the cause; in-store events in select markets and presenting sponsor of this year’s Go Red For Women® Red Dress CollectionTM fashion event.

Macy’s annual Wear Red Sale (February 4-9) will help make American Heart Month more fashionable than ever. Throughout February, Macy’s will offer a selection of exclusive red dresses by Calvin Klein, Kensie and Thalia, which benefits Go Red For Women, along with a new capsule collection of Ideology active wear including graphic tanks, T-shirts, sports bra and crop pants. Customers will find these limited-edition red dresses and the new active wear collection in select stores and on macys.com in time for National Wear Red Day on Friday, Feb. 6, 2015.

Wear Red Sale

Macy’s invites all customers to help celebrate National Wear Red Day (Feb. 6), with its annual Wear Red Sale in stores from Wednesday, Feb. 4 through Monday, Feb. 9. Customers wearing red or purchasing a newly-designed 2015 Red Dress pin for $2 that benefits Go Red For Women will receive a 20 percent discount on most regular, sale and clearance merchandise or 15 percent discount on fine and fashion jewelry, sale and clearance watches, and select home items.

Macy’s will continue to sell the Red Dress pin and accompanying discount through Monday, Feb. 16. One hundred percent of all pin sales are donated to Go Red For Women. Last year alone, Macy’s sold more than 1.1 million Red Dress pins, raising $2.3 million for Go Red For Women. Additional merchandise exclusions can apply.

Macy’s Exclusive Red Dresses

This February, Macy’s introduces three new exclusive red dresses for American Heart Month created by Calvin Klein, Kensie and Thalia. These limited-edition dresses are available at select Macy’s stores and on macys.com/GoRed, and retail from $79.99 to $99, with 10 percent of the purchase price of each item sold from Feb. 1 through Feb. 28 (Calvin Klein and Thalia) and March 31, 2015 (Kensie) donated to Go Red For Women.

Ideology Capsule Collection Active Wear

New this year, Macy’s Ideology active wear line will feature a capsule collection of eight exclusive pieces that benefit the cause. From Feb. 1 through Feb. 28, 10 percent of the sale price of the graphic tanks, t-shirts, crop pants and sports bra will be donated to Go Red For Women.

The American Heart Association’s® Go Red For Women® Red Dress CollectionTM 2015, presented by Macy’s

Macy’s is the proud presenting sponsor of the 2015 Red Dress Collection kicking off Mercedes-Benz Fashion Week to celebrate a new era in women’s heart health. On Feb. 12 at Lincoln Center in New York City, the Red Dress Collection will showcase a group of powerful celebrity women representing different ages and backgrounds showcasing emerging and established designers. The Red Dress Collection has kicked off Fashion Week since 2003 and this year’s show will again feature a number of well-known women including Alexa Ray Joel, Catt Sadler, Ciara, Jane Seymour, Star Jones, Thalia and Zendaya, among many others. Three dresses created by emerging fashion incubator designers based in Chicago, Philadelphia and San Francisco, housed at Macy’s department stores, will be featured on the runway modeled by Carla Hall, Irina Pantaeva and Cynthia Bailey.

Go Red Total Makeover Events

Macy’s and the American Heart Association welcome guests to take part in Go Red Total Makeover events at select Macy’s stores around the country on Saturday, Feb. 7, with two exceptions – Portland (Feb. 6) and Charlotte (Feb. 14). Customers can visit stations throughout the store to meet experts and learn more about making smart choices for heart health including physical activity and nutrition. Upon visiting each station and completing a passport, guests will be entered to win a $250 Macy’s gift card. These events will take place in the following markets: Charlotte, NC; Chicago; Cincinnati; Fort Worth, TX; Las Vegas; New York; Portland, OR; and Richmond, VA.

Go Red For Women Luncheons

Go Red For Women Luncheons take place in 186 cities across the country, raising much-needed funds for the cause. Luncheon guests nationwide will receive a $10 Macy’s gift card. Attendees of select events will be eligible to win a $250 Macy’s gift card, and Estee Lauder will return again this year to offer 3-Minute Beauty services.

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