Here is a brief summary of Zafu incase you are not familiar with the technology.

Zafu is the leading online provider of personalized recommendations for women’s clothes that fit her style and shape. Zafu’s proprietary technology and easy user experience resulted in Time Magazine naming Zafu as one of their top ten sites and 7.7 million women using the service. In 2011 Zafu partnered with Charming Shoppes Inc. to launch Fashion Genius™ the first personalized product recommendation service for plus sizes women. Zafu also provides product improvement consulting for 15 leading retailers and brands in the US. Launched in 2006, Zafu is privately owned and based in Berkeley, CA.

Read the fashion news article about Charming Shoppes using Zafu, “Plus Size Women First to Benefit from New Personalized Search Technology“.