What is your curve?

What is your curve?  You better figure it out before you purchase your jeans.

Levi’s® brand designers studied body scans of more than 60,000 women to develop custom fits based on the difference between the measurement of a woman’s hip and seat – the greater the difference, the more curvy the body – and include:

Slight Curve – designed to celebrate straight figures
Slight Curve is designed to define a woman’s waist, while accentuating her curves. If jeans fit in the hips and thighs but are too tight in the waist, a woman should try the Slight Curve.
Shop Slight Curve jeans

Demi Curve – designed to fit even proportions
Demi Curve is designed to flatter a woman’s waist, while smoothing her shape. If jeans usually fit in the waist, but don’t flatter the figure, a woman should try the Demi Curve.

Shop Demi Curve jeans

Bold Curve – designed to honor genuine curves
Bold Curve is designed to hug the waist, without gapping or pulling. If jeans fit in the hips and thighs, but gap in the back, a woman should try the Bold Curve.

Shop Bold Curve jeans

Supreme Curve – designed for the curviest woman
Supreme Curve is designed to sit lower in the front and higher in the back for coverage that  truly enhances the shape of a curvy body.  If jeans fit in the hips but the waist is too low in the back, a woman should try the Supreme Curve.

Shop Supreme Curve jeans

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About Clothing Industry Guide

Work in the fashion industry and develop fashion websites. My primary fashion website is called Apparel Search and can be viewed at www.ApparelSearch.com My second largest site is the Fashion Industry Network which you can view at www.FashionIndustryNetwork.com
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