The new Converse collection will introduce the iconic sneaker models, Chuck Taylor All Star Hi, Chuck Taylor Ox and Jack Purcell Helen, in graphic Marimekko prints from Vuokko Eskolin-Nurmesniemi, Annika Rimala and Maija Louekari.
Marimekko collection includes colourful prints from the early years of Marimekko as well as favourites from the past decade. The subtle Pirput parput pattern by Finnish design icon Vuokko Eskolin-Nurmesniemi is one of the most beloved Marimekko prints of the 1950s. Also Annika Rimala’s Papajo, inspired by the carvings found in Maya temples that Rimala saw on her trip to Mexico, represents the playful graphic look of the early decades. Both patterns will bring a splash of colour to the Chuck Taylor All Star Hi sneakers.
Maija Louekari’s Kippis and Siirtolapuutarha prints have already become Marimekko’s modern classics. Louekari got the inspiration to design Kippis from an idea to decorate a porcelain mug with drawings of crystal glasses in order to make it perfect for serving celebratory drinks. The Siirtolapuutarha print describes country living in the city and the rich colours of an allotment. Kippis will be seen on the Chuck Taylor All Star Hi sneakers, while Siirtolapuutarha will decorate Jack Purcell Helen and Chuck Taylor Ox models.
Marimekko is a Finnish textile and clothing design company renowned for its original prints and colours. The company designs and manufactures high-quality interior decoration items ranging from furnishing fabrics to tableware as well as clothing, bags and other accessories. When Marimekko was founded in 1951, its unparalleled printed fabrics gave it a strong and unique identity. Marimekko products are sold in approximately 40 countries. In 2011, brand sales of Marimekko products worldwide amounted to approximately EUR 170 million and the company’s net sales were EUR 77 million. The number of Marimekko stores totalled 90 at the year end. The key markets are North America, Northern Europe and the Asia-Pacific region. The Group employs around 500 people. The company’s share is quoted on NASDAQ OMX Helsinki Ltd.
Converse Inc., based in N. Andover, Massachusetts, is a wholly owned subsidiary of NIKE, Inc. Established in 1908, the Converse brand has built a reputation as “America’s Original Sports Company”™ and has been associated with a rich heritage of legendary shoes such as the Chuck Taylor® All Star® shoe, the Jack Purcell® shoe and the One Star® shoe. Today, Converse offers a diverse portfolio including lifestyle men’s, women’s, and children’s footwear, apparel and accessories. Converse product is sold globally by retailers in over 160 countries and through 61 company-owned retail locations in the U.S.