Have you heard of the new magazine, Slink, aimed at plus-sized readers? The magazine is having some troubles getting certain retailers on board – despite the positive reaction.
Slink, a British fashion magazine aimed at a plus-sized readership, launched this past spring. Its founder and editor, Rivkie Baum, told The Guardian that the response, overall, has been great. As they continue to work on expanding their readership, the bi-monthly title has other, more technical issues to grapple with within the fashion industry.
- While Slink is funded entirely by advertising, the magazine has encountered problems getting certain retailers on board. Plus-sized fashion labels buy ads, of course, but Baum expressed surprise that mainstream accessories and beauty brands (none of which she named) have made reluctant partners.
You can read more about this at the High Low website.
FYI – The High Low is a site that has everything you need to know about retail trends, the intersection of tech and fashion, and the evolution of the fashion industry. It’s presented by Fifth & Pacific Companies, but the stories are not necessarily reflective of the company’s views.
Learn more about fashion magazines at the Apparel Magazine website.
You must be logged in to post a comment.