Nicole Richie Limited Edition: Impulse

Tomorrow, Macy’s (NYSE:M) will debut the new “Nicole Richie for Impulse” collection, featuring limited-edition items in the designer’s classic style, including 1960s and 1970s influenced silhouettes, prints and fabrications. Sold at approximately 100 Macy’s stores and on macys.com/impulse beginning Sept. 12, the 25-piece collection will offer those who covet fashion a combination of sophistication and edginess that remains true to Richie’s bohemian aesthetic. For the first time, Macy’s Facebook fans will be the very first to shop the collection at facebook.com/macys before it hits stores tomorrow.

“Macy’s is an iconic American retailer and I have been thrilled by the opportunity to partner with them on this limited collection,” said Nicole Richie. “Each item is a nod to the modern American woman whose fashion is always evolving. By mixing prints and fabrics and playing with proportions, my capsule allows the Macy’s ‘Impulse’ customer to experiment with her personal style in an effortless and affordable way.”

As a fashion icon, television star and designer, Nicole Richie drew inspiration for her exclusive collection for Macy’s from a well of experiences, including current and retro music and her mother’s sense of style. Combined with her own rocker, bohemian aesthetic, “Nicole Richie for Impulse” was designed for the woman who wears many hats and wants fashionable clothing at an affordable price. Each piece in the collection defines the epitome of uninhibited individualism, whether it be a flowing maxi dress for the free spirit, studded jacket with faux leather pants for the rocker, or a lace-trimmed, printed dress for the ultra-feminine woman. Retro prints take center stage in the form of bold peacock kaleidoscopes, feather motifs and deco chevron patterns, while matte satin, velvet and chiffon fabrications add sophistication. Jewel tones anchor the color palette, while complementary gold and imperial blue hues create pops of color throughout. Ranging in price from $39-$129, “Nicole Richie for Impulse” offers an eclectic mix of prints, colors and silhouettes that speak to the fashion-forward customer who is looking for pieces that transition easily from day to night.

“After partnering with Nicole Richie on NBC’s ‘Fashion Star,’ we were excited to help her create a capsule collection that is fashion-forward, affordable and reflects her unique style,” said Jeff Gennette, Macy’s chief merchandising officer. “Her designs are synonymous with bohemian glamour, offering our customers access to Nicole’s covetable, red carpet-ready aesthetic. As both a celebrity and designer, Nicole is a great addition to the impressive roster of stars that have collaborated with Macy’s, and we know ‘Nicole Richie for Impulse’ will be a hit with our customers.”

Beginning Sept. 11 at midnight, Macy’s Facebook fans will have exclusive access to purchase the “Nicole Richie for Impulse” collection for one full day before the rest of the world. Enthusiastic customers looking to be the first to shop “Nicole Richie for Impulse,” can “like” Macy’s at facebook.com/macys, then purchase the collection and share their favorite looks with friends. Fans can continue to shop via Facebook after the collection officially launches in select Macy’s stores and on macys.com/impulse on Sept. 12.

Richie’s personal style has become popular among fans and fashion critics and has led to her status as a fashion impresario and icon. She has been the face of Bongo Jeans and Jimmy Choo advertising campaigns. In April 2007, Richie announced plans to start a jewelry, accessories and sunglasses line along with a perfume and style book. In October 2008, she debuted a jewelry line, House of Harlow 1960. In spring 2010, the line was extended to include apparel and shoes. In 2009, Richie joined maternity store A Pea in the Pod to create a new collection of maternity clothes titled “Nicole.” In February 2010, Richie expanded her fashion business with a women’s line called Winter Kate, her daughter’s two middle names. The collection was inspired by timeless prints and shapes, beautiful paisley and florals. In 2010, she won “Entrepreneur of the Year” for her House of Harlow 1960 brand at the Glamour Women of the Year Awards. House of Harlow 1960 was also nominated in the category “Celebrity Fashion Line” at the 2010 Teen Choice Awards. In July 2011, it was announced that Richie would be one of the three mentors in NBC’s “Fashion Star.”

For more information about “Nicole Richie for Impulse, only at Macy’s,” visit macys.com/pressroom. On Sept. 12, Macy’s customers can purchase the style-setter’s eponymous collection by visiting select Macy’s stores and macys.com/impulse.

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