Fashion E-tailer Empowering Women to Customize

Have you ever found yourself shopping for clothes online, adding styles you love to your ‘shopping cart’, but then leaving them in the cart because you were unsure how they would look or fit?

If you are like many women, the idea of shopping online is daunting. Many concerns arise: “Will it look great?” “If only the sleeve could be a bit longer to cover my arms, or the hem a little bit shorter to show off my legs.” The desire to look distinctive and feel gorgeous, while confident and empowered when shopping for new clothes is something we all share – but is not always fulfilled.

That is where eShakti comes in. A completely unique online fashion business that not only offers great retro-modern and trendy styles of dresses, skirts, tops, sweaters and jackets in standard sizes, eShakti also empowers women by allowing them to modify original fashions to suit their personal style and fit requirements, ensuring a look that is completely their own. Alter a neckline, shorten the length or change a sleeve style; the options are endless. eShakti allows women to customize their own looks by bringing off the rack and made-to-measure clothing to women of all shapes and sizes, from petite to plus size (size 0-36W) for the best fit available online. A company committed to high quality with terrific affordability, all products range from $39.95 – $129.

eShakti dresses 2013
eShakti’s straightforward measuring tools enable customers to record their own measurements from the comfort of their own home. The brand regularly receives positive feedback from women who appreciate the site’s custom sizing tools. As eShakti’s customer, Alison Trude, says, “I appreciate being able to customize different aspects of the clothing, not just the size, but also the length of the dresses and the different sleeve options. I have taken advantage of these customization options several times so that the garments better suit my wardrobe needs.”

Regular product evaluations and available customer service throughout the purchase process also provide peace of mind that all garments will fit well and wear as expected. Word of mouth from delighted customers and a recently enhanced website featuring a more user-friendly interface have resulted in a dramatic increase in visits and orders over the past year. Says one customer, the broad style choices coupled with customization options make shopping on eShakti her only choice; “I am impressed by how easy the website is to use. As a person who tends to be in-between sizes, I never thought buying clothing online was an option for me. For plus size clothing in particular, sizes do not hold true to form. On top of that, there are so many stylish options at eShakti. I was looking for a sun dress and found so many wonderful choices that I was ecstatic. The ability to customize was icing on the cake.”

In addition, eShakti continues to increase product availability. New products and styles are introduced on a daily basis that keeps it fashion forward and trendy at all times, including the launch of a specialized bridal and special events dress collection featuring over 20 versatile designs and quality fabrics, all maintaining the brand’s commitment to affordability.

Unlike traditionally tailored clothing, eShakti’s quick turnaround time allows shoppers to receive their custom-made look within two weeks of ordering. In addition, the website removes the wide range of hassles that often accompany online shopping. Whether sizing frustrations, product availability issues, or simply a lack of time, eShakti offers a solution, making it some customers’ only fashion destination for uniquely designed clothing with remarkable turnaround and no-questions-asked returns.

About eShakti

eShakti is a trendy women’s online fashion retailer that offers something unique – customizable women’s clothing that can be easily personalized by size (0-36W), measurement and style. Offering distinctive designs, quality fabrics, unique details and dressmaker finishes, the brand empowers women to get clothes that best suit their personal size and style, all at an affordable price. The brand delivers unparalleled fit via easy online measurement tools. Custom styling capabilities allow shoppers to tailor any item to their specific tastes, whether it’s a hemline, neckline or sleeve length, to ensure a flattering fit and custom-made look.

About 5W Public Relations

5W Public Relations (5W) is a full-service agency known for cutting edge programs that engage people with businesses, issues and ideas. With more than 90 professionals serving clients in B2C (Beauty & Fashion, Consumer Brands, Entertainment, Food & Beverage, Health & Wellness, Travel & Hospitality, Technology, Nonprofit), B2B (Corporate Communications, Reputation Management, CSR, Sustainability Communications), Public Affairs, Crisis Communications and digital strategy, 5W brings leading businesses a resourceful, bold and results driven approach to communications.


About Clothing Industry Guide

Work in the fashion industry and develop fashion websites. My primary fashion website is called Apparel Search and can be viewed at My second largest site is the Fashion Industry Network which you can view at
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