Quiksilver has the license to sell NFL board shorts. This is a fine example of a lifestyle fashion brand going the extra yard. Rather then site back waiting for the wave, Quiksilver jumped on in and grabbed a sports license from the NFL.
The question is, “Is mixing surf and football a smart move?”
Will this have a positive effect on the lifestyle fashion brand that has been developed in the surf and water sports arena. Well, I think that Quiksilver is strong enough to make this a success. What do you think? Should the surf lifestyle and football lifestyle collide?