Surf Lifestyle Brand Goes Football

Quiksilver NFL Board Shorts 2011

Image Source: Quiksilver

Quiksilver has the license to sell NFL board shorts.  This is a fine example of a lifestyle fashion brand going the extra yard.  Rather then site back waiting for the wave, Quiksilver jumped on in and grabbed a sports license from the NFL.

The question is, “Is mixing surf and football a smart move?

Will this have a positive effect on the lifestyle fashion brand that has been developed in the surf and water sports arena.  Well, I think that Quiksilver is strong enough to make this a success.  What do you think?  Should the surf lifestyle and football lifestyle collide?

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Work in the fashion industry and develop fashion websites. My primary fashion website is called Apparel Search and can be viewed at www.ApparelSearch.com My second largest site is the Fashion Industry Network which you can view at www.FashionIndustryNetwork.com
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