Surf Lifestyle Brand Goes Football

Quiksilver NFL Board Shorts 2011

Image Source: Quiksilver

Quiksilver has the license to sell NFL board shorts.  This is a fine example of a lifestyle fashion brand going the extra yard.  Rather then site back waiting for the wave, Quiksilver jumped on in and grabbed a sports license from the NFL.

The question is, “Is mixing surf and football a smart move?

Will this have a positive effect on the lifestyle fashion brand that has been developed in the surf and water sports arena.  Well, I think that Quiksilver is strong enough to make this a success.  What do you think?  Should the surf lifestyle and football lifestyle collide?


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