Hollywood Stars Give Their Kids’ Designer Duds to SPOILED

What do stars do with their kids’ old designer duds? The Jamie Foxx Show’s Garcelle Beauvais, Pair of Kings’ Geno Segers, and Happily Divorced’s Tichina Arnold give them to SPOILED! a new resale website for stylish kids’ apparel. Through SPOILED!’s specialty children’s online consignment boutique, these Hollywood moms and dads donated gently used garments including pieces from D&G, True Religion, Lacoste and Burberry, now available on the website with 10% of net profits benefitting Baby2Baby, a non-profit organization to help children in need. Founder Cece Hendriks was thrilled with the additions to her site, “I am so happy that these fellow parents have donated to SPOILED! They are fashion-forward parents who share my sentiments. They dress their children to impress and don’t mind sharing that fabulous style.”

SPOILED! is currently accepting donations from individuals and boutiques with clothing for ages 0 to 14 years. SPOILED! will give 10% of net profits from sales to Baby2Baby, with a 50% consignment commission to the donor! If the item is not sold after 90 days, the consignee has the choice to have the actual item returned or donated to Baby2Baby, one of SPOILED!‘s charitable partners.

Founder CeCe Hendriks is inspired by the children’s clothing and accessories she sees in her travels abroad, and wanted to bring high-end fashion at affordable prices to Los Angeles, where she currently resides. Being a mom herself, she noticed her son Jordan was always quickly growing out of his beautiful garments and realized she had to create a space to prolong the life of his gorgeous wardrobe, and SPOILED! was born. An online platform consigning children’s new and gently worn designer clothing, SPOILED! embodies the three essentials of online luxury shopping: affordability, convenience, and exclusivity. One-hundred percent authentic, Hendriks’ pieces include collectibles from European and American designers like Gucci, Burberry, Ralph Lauren and Dolce & Gabbana. “Only the finest quality merchandise is selected for our site,” Hendriks explains, and all goods sold on the site and in the showroom are approved and certified as authentic before authorized for sale.

To help families across America in need, SPOILED! has joined forces with Baby2Baby, a charity that supplies less fortunate families with essential baby gear and clothing for their children, and will donate 10% of SPOILED!’s net profit on sales to the organization, plus a portion of un-sold clothing. “We are a new company but it was important that our business model incorporated an initiative to help those in need, especially the children,” says Hendrik’s. By distributing new and gently used items to over 40 non-profit organizations, Baby2Baby reaches over 50,000 children each year. Baby2Baby works with homeless and domestic violence shelters, Head Start programs, and children’s hospitals to provide children’s essentials to families in need, including: clothing, diapers, strollers, cribs, car seats, and other gear. Please go to www.spoiledfashionz.com for more information on SPOILED!


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Work in the fashion industry and develop fashion websites. My primary fashion website is called Apparel Search and can be viewed at www.ApparelSearch.com My second largest site is the Fashion Industry Network which you can view at www.FashionIndustryNetwork.com
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